Success Through Failure!

As you can see I haven't wrote in a while. This is due to a few things, I have been busy with the business. I've been selling at markets around London. Which has has its successes and 1 big epic fail! (Brick Lane was 7 hours of my time = 0 sales). It was at that time that I learnt the most about myself and the business. Even though I wanted to lay in bed the next day feeling sorry for myself. I realised that is actually strengthen my belief in my product (What's wrong with everyone?...Why weren't they buying my stuff...? were some of my thoughts). I analysed why I  thought it went wrong (wrong crowd, not my target market, wrong pitch..etc). I had to redo my strategy. So my next two markets stalls were at baby fairs. One in East London and one in West.  I decided that I was just going to talk to other mothers and fathers. Talk about my passion for my product and the reason behind the concept. And guess what? its worked. I sold some clothes!!! It was amazing! Mums and dads really responded well in my interactions with them and they LOVED my product. It was great to know that I had designed and produce something that others liked enough to BUY!  A fabulous feeling. So thats what I am going to continue to do. Sell my story and hopefully my baby clothes will come along for the ride.

Hugs Lisa - Mumpreneur